Businesses in Singapore and across the globe allocate significant parts of their marketing budgets for digital platforms. Why? One of the main reasons for this scenario is the ever-growing presence of targeted audiences online. Second, it is necessary to beat the competition as business competitors in every niche make extensive efforts to woo online customers.
So, you can expect the demand for digital marketing associates to keep growing with time. And, you may consider a career in digital marketing a lucrative one. Here’s how you can get started with digital marketing associate training in Singapore.
How Does Training Help You Prepare?
A digital marketing associate pays the important role of assisting an organization in planning, implementing and monitoring digital marketing campaigns. The purposes of a digital marketing campaign may include:
- Offering comprehensive knowledge about different digital marketing trends and strategies
- Imparting the important digital marketing skills like search engine optimization, search engine marketing, social media marketing, email marketing and more
- Teaching how to effectively use the best digital marketing tools and platforms
- Making you familiar with the importance of digital marketing analytics and campaign monitoring
What Options Are Available?
The top institutes in Singapore offer digital marketing training through programs like:
- Digital Marketing Diplomas: In general, these are one-year long training programs. The digital marketing course fees may be S$6,000-6,500 (for Singapore-based students) and around S$12,000 for the international students. In completion of these programs, the students may take certificate examinations in the field.
- Digital Marketing Certifications: Professional certification in digital marketing is another option you may consider. Usually, the students are awarded the certificate once they complete individual short-duration programs. For example, you may join a program with sub-programs like digital marketing tools and techniques, digital marketing analytics and social media marketing (each of duration up to 2 days and costing S$300-400).
Who May Join the Training?
Digital marketing training can be a good option at the start of the career. So, fresh graduates may think of joining these programs. However, others who are already in jobs and are looking for career advancement or switch may also consider these options. Examples include web designers and sales and marketing experts. Business owners who wish to use digital platforms for marketing too can find the training useful.
With new digital marketing trends being updated now and then, joining a training program in the field may help you enhance your knowledge, expertise and industry exposure.
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